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Margaret I want to start by saluting the catalyst which brought us all together...Calvin Klein. Every day we are bombarded by countless media messages, but somehow his campaign with Kate Moss, naked on the side of bus, had just what it took to motivate people to action. I recall seeing this poster as I was driving to work and remember the profound effect it had on me. First I just got very angry. Then I went so far as to sketch out a poster with the work Repression, instead of Obsession. When I saw Kathy's poster several months later I realized someone else got just as angry as I did and actually did something about it. I was overjoyed! I followed the campaign for several years before actually attending a meeting. From the text on the first poster, I felt the campaign was only about starvation imagery and my issues with the media's depiction of women went far beyond that. It was only after seeing the About-Face website that I realized my assessment was incorrect. I went to the next meeting. I volunteered my graphic design services and have had no shortage of things to do. It has been an incredible, creative, collaborative effort on the part of people who are 100% volunteer with no funding whatsoever. I feel proud to contribute. Reading the letters and email we receive daily continues to prove to me how important this issue is, both here in the US and all around the world. I encourage all of you who have strong feelings about the way women are depicted in the media, to use your voice. Change takes time, but it does happen. If we show these companies how much of a market they are alienating, we might be surprised at how fashionable it becomes to promote the positive, instead of the negative. What a world it would be! |
