The current ideal of female beauty is difficult to achieve. The ideal being a young Caucasian female, height 5'8"- 5'10", weighing 110-120 pounds or less. Make-up, lighting and airbrushing are used to slim down the images even more. Less than 10% of the female population are genetically destined to fit this ideal (Steiner-Adair & Purcell, 1996).
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