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Polo Ralph Lauren

Hamilton South
Senior Vice President
Worldwide Communications and New Projects

May 7, 1998

Dear Ms. Ingram,

Thank you for your recent letter regarding the March 1998 issue of Details magazine. I wanted to take the time to clarify the situation for you. The image you refer to is not a Ralph Lauren advertisement. They are our garments used in a magazine's editorial pages. These pages are styled by the magazine with no direction from our company and we have no editorial control of the process.

We do realize our responsibility as a global brand and our products, as well as our advertising, reflect a respect and appreciation for the women who wear our clothes. You should also know that much of our philanthropic work has been dedicated to the betterment of women's' lives, like our commitment to the Nina Hyde Breast Cancer Foundation and the Network for Women's Services, a legal aid organization for domestic violence victims.

I hope this addresses your concerns and that we can continue to count on you as a loyal customer.

Sincerely,

Hamilton South

650 Madison Avenue
New York, NY 10022
Phone: 212-318-7270
Fax: 212-759-6169

See the images in our Gallery of Offenders. What were they thinking?

Read the orginal letter.

Read Giorgio Armani's response.

 



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