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Dear Sheri
Thank you for contacting PETA and expressing your concern. We appreciate your concern and your comments have been passed to the appropriate people in our office. As an organization staffed largely by feminist women, we would not do something that we felt contributed to the very serious problems that women face.ÝThe models who choose to participate in our ads and actions do so because they want to do something to make people stop and pay attention to animal cruelty. I would like to note that we also feature men in our ads. To check out PETAís ìBroccoli Boysî, go to:
Our purpose is to stop animal suffering, and we rely on opportunities to reach millions of people with powerful messages. We have found people do pay more attention to our racier actions, and we consider the publicís attention to be extremely important. Sometimes this requires tacticsólike naked marches and colourful ad campaignsóthat some people find outrageous or even ìrudeî; part of our job is to shake people up and even shock them in order to initiate discussion, debate, questioning of the status quo, and, of course, action. The situation for billions of animals is critical, and our goal is to make the public think about the issues. Although some consider our projects that feature naked women to be controversial, many women express their support for this effective campaign.
PETA does make a point of having something for all tastes, from the most conservative to the most radical, from the most tasteless to the most refined, and this approach has proved amazingly successful--in the two decades since PETA was first founded, it has grown into the largest animal rights group in the world, with over 750,000 members worldwide.
We respect your right to disagree with our tactics, but we hope you'll continue to help support our projects that you do agree with, such as our free vegetarian starter kit give-aways (http://www.meatstinks.com/livevegpak.asp) or our spaying and neutering campaign (http://www.helppuppies.com/). We also hope youíll check out some of our undercover investigations.
Thank you for providing us with this opportunity to respond to your concern and for all you do to help animals!
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